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Free WiFi welcomes Guerneville to the 21st century

Thursday, August 8th, 2013 | Posted by
A sticker indicating to the public that a location is within range of a Wi-Fi network. A dot with curved lines radiating from it is a common symbol for Wi-Fi, representing a point transmitting a signal.

A sticker indicating to the public that a location is within range of a Wi-Fi network. A dot with curved lines radiating from it is a common symbol for Wi-Fi, representing a point transmitting a signal.

Guerneville was the Big Bottom and then it became Stumptown ……..TVs, Comcast and DirecTV connected its residents to more of the World’s information, idiosyncrasies and misinformation.

And now most of us may partake of WiFi,  a popular technology that allows an electronic device to exchange data or connect to the internet wirelessly using radio waves.

In 2005 Sunnyvale, California became the first city in the United States to offer city-wide free Wi-Fi, and now it’s here.

Hey, Big Bottom – welcome to the 21st Century.

The lower River has become more techno-savvy and although a few local businesses offer free WiFi (regardless of whether the users are ‘consumers’ or not) it’s more equitable to have it available as a totally free area-wide amenity.


According to a recent Deloitte study, The Dawn of Mobile Influence, people who use their smartphone in a retail location are 14% more likely to make a purchase there. And if they visit the store website or app while inside, the likelihood of purchases increases to 33%.

Fortunately, the Chamber is partnering with a company called AdSpots which is giving Guerneville a leg up in cyberspace by offering the town a free wire mesh network (like the one in Petaluma) which will enable this unique village to promote itself as technologically current.



The free guest WiFi will start from the Chamber of Commerce Visitor Center next to Guerneville Plaza and will be available FREE 24 hours a day, seven (7) days a week all the way to the end of Main Street just beyond Ferngrove Cottages. This “wire mesh network” of routers will include coverage on Johnson’s Beach and to R3 and The Woods resorts.

Additionally, expansion to outlying areas will become a reality  in the near future.

The equipment needed was purchased with funds from a grant received from Sonoma County T.O.T. (Transient Occupancy Tax).

According to Art Severe, the Board member who is spearheading the WiFi project,  users will require no preauthorization (or approval).


Explains Severe,  “A ‘Landing Page’ will launch, which will greet users as they acquire connection and Internet access. Using an iPhone, Blackberry or any other smartphone; a tablet, Mac or PC laptop, the user opens a web browser at any of our hot spots on Main Street. Ads are displayed on the very first page (the login page), for a few seconds. Participating merchants, activities, restaurants and inns will have the opportunity to advertise on this landing page.”

Ads and advertiser’s websites are instantly accessible and locals and visitors alike may use it free of charge as they enjoy  Guerneville’s  joys and hospitality.

If you would like more information about the WiFi or for information about advertising opportunities, please contact Sandra Schulze, AdSpots WiFi Strategist at 1.877.335.WiFi ext. 701.

  • James

    Free WiFi. But don’t let PG and E put in a wireless meter. Unreal.

  • Empress


  • River Kharma

    Okay. Rules of good journalism: Who, What, Where, WHEN, Why, and How. Am I the only one missing out on the actual timing of this project?

    • Stephen Gross

      My apologies. I got the information from a chamber member who inferred the system was up and running as we spoke. I believe I was misinformed because I just learned three routers were installed yesterday and the project has not been completed.
      I’m currently attempting to reach the chamber member so I can correct whatever info needs correcting.


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